Penn 1

D3 brought Penn 1 to life through a series of integrated display solutions across the Social Stairs, Grand Stairs, Elevator Lobbies, Escalator, West Lobby, and Experience Center. Each installation was designed to captivate visitors, blending dynamic visuals with architectural elements to create a cohesive, engaging environment.

By combining innovative hardware with intuitive control systems, we enabled seamless content playback across multiple zones while preserving the design integrity of the building. The result is an immersive experience that enhances visitor interaction, elevates the environment, and demonstrates how technology can transform everyday spaces into memorable destinations.