ABC Studios

For 25 years, D3 proudly powered the iconic digital billboard above ABC’s Good Morning America studio in Times Square—a beacon of broadcast excellence and a fixture in the heart of New York City.

In 2016, we reimagined the entire visual experience for ABC Studios, rebuilding the ribbon and center displays to deliver seamless content across both indoor and outdoor environments. By preserving the integrity of the original structure while modernizing every technical component, we ensured each broadcast was more vibrant, reliable, and engaging than ever.

Now, as GMA transitions to its new Hudson Square headquarters, the Times Square screen goes dark; marking the end of an era and the continuation of a legacy we’re proud to have illuminated.